Enhancing Multi-Vehicle Road Trips with Connected EVs

🕛 January - February 2024

💼 Interaction Designer and Researcher

📍 IxD project through Northwestern University

👥 Abiola Makinde, Brittany Ransom, Eddy Chen

Overview

Xenos is a fictional car company that has hired us to differentiate them from other EV companies using two affinities: play and safety.

📈 Go-to market strategy

💻 Building the website

🎨 Brand design

🪧 Ad campaigns and A/B testing

🔎 Design research and interviews